The market for LVP (luxury vinyl plank) is expected to almost double by 2032 from what it was just a few years ago. Google searches for LVP have increase exponentially in the last 5 years. We asked the designers at Lake Murray Floor Covering what has skyrocketed LVP to one of the most popular flooring choices for modern-day homeowners. Here is what they had to say: LVP is an easy-to-maintain, all-around great option for homeowners and designers alike. However, it is harder to repair and less eco-friendly than some other options, so consider all factors when making a major flooring decision. ‘There are a lot of attractive color and design options in LVP’, said Ashley Huffstetler, Sales Consultant at LMFC. ‘We help clients weigh all their options and many often land on LVP.’